Law Firm SEO: Our Proven SEO Process
Transform Your Firm’s Visibility with a Proven Legal SEO Framework
At Law Cube, we don’t rely on generic SEO checklists. We build custom strategies grounded in legal industry insights and aligned with Google’s evolving algorithms. Our process is built to meet your law firm’s specific goals, audience, and market. The result is a website that functions as a 24/7 lead generation machine and drives real growth.
This is how we grow law firm visibility in five structured phases. Scroll down for a deeper dive into each.
Step 1: Initial Call: Understanding Your Law Firm’s Goals
Our process begins with a discovery call to gain a clear understanding of your law firm’s goals, target audience, and online presence. This allows us to assess your firm’s current marketing efforts and identify opportunities for growth..
What We Cover:
- Firm Overview: Your practice areas, target clients, and market positioning.
- Current Online Presence: Review of your website, SEO performance, and past marketing efforts.
- Competitive Landscape: Identifying key competitors and opportunities to outrank them.
- Growth Goals: Discussing your objectives for lead generation, local visibility, and case acquisition.
- Our Approach: How our tailored SEO strategy will drive results for your firm.
- Next Steps: Outlining the process, from audits to strategy development.
Following the initial call, we’ll perform an in-depth SEO audit to identify what’s working, what’s broken, and how to fix it, ensuring our strategy is customized to your firm’s needs.
Step 2: SEO Audit & Competitive Analysis
Before implementing an SEO strategy, we analyze key factors to identify opportunities and create a roadmap for growth.
We assess:
- Your Website’s SEO Health – Uncover what’s helping or holding you back in search rankings.
- Your Competitive Position – Identify how top-ranking firms in your area attract clients and where you can gain an edge.
- Your Local SEO Presence – Evaluate your Google Business Profile, citations, and directory listings to ensure maximum visibility in your market.
This data-driven audit provides the foundation for a custom SEO strategy designed to increase your rankings, visibility, and lead flow.
Step 3: Proposal Call & Growth Roadmap
After completing the SEO audit, we schedule a proposal call to walk you through our findings and outline a customized strategy tailored to your firm’s goals.
What to Expect:
- Clear Strategy Overview – A breakdown of how we’ll improve your rankings, visibility, and lead generation.
- Transparent Investment & Next Steps – A proposal outlining fees, deliverables, and expected timelines for results.
- Your Growth Roadmap – A structured plan detailing key actions, SEO priorities, and projected outcomes to help your firm attract more clients.
This call ensures you have a clear path forward, with the opportunity to ask questions and refine the approach before moving forward.
Step 4: Implementing Your SEO Strategy
With a clear strategy in place, we roll up our sleeves and get to work- implementing key SEO initiatives to boost your firm’s visibility, attract more clients, and drive real business growth.
What This Step Focuses On:
- Optimizing your website so it’s fast, user-friendly, and ranks higher in search results.
- Creating high-value content that attracts and engages potential clients.
- Building your firm’s online authority through ethical link-building strategies.
- Enhancing local SEO to improve rankings in Google Business Profile, directories, and local searches.
- Tracking performance and refining strategies to ensure consistent growth and measurable ROI.
We know SEO isn’t just about rankings – it’s about getting more high-quality leads and growing your firm. That’s why we continually optimize, adjust, and refine our approach based on real data, so you see consistent, meaningful progress every month.
Step 5: Tracking Progress & Continuous Improvement
SEO isn’t a “set it and forget it” effort – it requires consistent monitoring, adjustment, and communication to ensure it’s delivering real business results.
Each month, we:
- Track key performance metrics like organic traffic, keyword rankings, and conversions using tools like Google Analytics and Search Console.
- Review progress together with you during check-ins, so you always know where things stand and where we’re headed.
- Refine and adjust the strategy based on performance trends, market shifts, and your evolving business goals.
You’ll receive clear, detailed monthly reports showing what’s working, what’s improving, and where we’re focused next.
Our goal is simple: to make sure the work we do leads to meaningful, measurable growth – and to earn your trust by being transparent, consistent, and results-driven every step of the way.
Custom SEO Strategy. Zero Guesswork.
Tell us a bit about your firm, and we’ll show you exactly how to strengthen your visibility and drive high-intent leads.